INDmoney Case Study:
INDmoney is an Indian financial app which consolidates the entire family's finances in one place. It not only enables users to track their financial investments & liabilities but also allows them to directly invest. Users can track all their financial assets across EPFs, stocks, FDs as well as cryptocurrencies and all these services are offered at zero commissions.
25K+
US Stock Accounts Activated
87k+
App installs
0.43X
ROI
INDmoney Case Study:
INDmoney is an Indian financial app which consolidates the entire family's finances in one place. It not only enables users to track their financial investments & liabilities but also allows them to directly invest. Users can track all their financial assets across EPFs, stocks, FDs as well as cryptocurrencies and all these services are offered at zero commissions.
25K+
US Stock Accounts Activated
87k+
App installs
0.43X
ROI
Goal
Drive user acquisition by encouraging individuals to sign up and fund their US stock investment accounts via the INDmoney app.
Solutions
Our strategy for INDmoney has always prioritised clarity and simplicity. We clarified the US stock market for Indian users and encouraged sign-ups with the incentive of free US stocks. To further support conversions, we created transparent review videos addressing user concerns around charges and credibility, alongside detailed walkthroughs for setting up an account on the platform.
- Educated users about US market opportunities and portfolio diversification.
- Highlighted the benefits of US stock investing and offered rewards for opening accounts.
- Partnered with influencers to spark interest and create trustworthy, engaging content around US investing.
Insights
By collaborating closely with INDmoney from ideation to execution, we were able to go beyond surface-level engagement, actively helping users take the final step in opening US stock accounts. Through influencer-led campaigns, we reinforced the importance of global diversification and significantly increased both reach and results.