Motilal Oswal Case Study:
Motilal Oswal offers various financial services such as wealth management, broking and distribution, commodity broking, portfolio management services, institutional equities, private equity, and investment banking services. The promoters of Motilal Oswal don't pledge their securities. The high promoter pledge against loans indicates the debt problems of the promoters. Motilal Oswal has low credit risk. ICRA has given AA/stable rating to the NCDs of Motilal Oswal.
120M+
Total impressions
13M+
YouTube Views
42k+
Demat accounts initiated
Motilal Oswal Case Study:
Motilal Oswal offers various financial services such as wealth management, broking and distribution, commodity broking, portfolio management services, institutional equities, private equity, and investment banking services. The promoters of Motilal Oswal don't pledge their securities. The high promoter pledge against loans indicates the debt problems of the promoters. Motilal Oswal has low credit risk. ICRA has given AA/stable rating to the NCDs of Motilal Oswal.
120M+
Total impressions
13M+
YouTube Views
42k+
Demat accounts initiated
Goal
The primary aim was to boost user interaction and encourage sign-ups by creating informative YouTube content designed to make financial concepts more accessible.
Solutions
We partnered with a mix of niche and high-reach influencers across finance and lifestyle categories. These creators were selected for their ability to deliver educational narratives aligned with our platform’s features. Key actions included:
- Sharing practical investment techniques
- Building credibility and recognition for the brand
- Inspiring audiences to take the first step and set up their own demat accounts
Insights
Our focus was on creators who had strong viewer loyalty and high-value engagement. By co-developing content that addressed real challenges faced by users, we were able to generate quality interest and foster authentic lead generation.